Competitive Analysis for Visual Collaboration Software
Project Description:
Complete a competitive analysis for brand elements, including the corporate logo, color palette, brand icons, and website imagery, with a goal to rebrand the visual identity and voice.
Results:
The work resulted in a new logo for Bluescape with a stronger visual presence and a new bold color palette. The new logo and color palette were introduced June 2016 together with the redesigned website launch.
My Role:
- Research competitive brands in the marketplace looking at logo styles, color palette, icon style and website imagery
- Document my work to share with Product Management, Engineering and Marketing team members
- Present my research and findings and get a consensus on the redesign elements and direction
